Skills & Knowledge you will learn View Details

This course covers creative process, design, art direction and copywriting, account management, marketing, media planning and digital production with the things you’ll need to know before you enter the job market. In addition, featured elective units allow you to pursue unique specialisations within the advertising and media field. You graduate with a portfolio that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns, and marketing and media reports. The faculty’s student-run advertising blog, provides an opportunity for you to showcase your work.

Designed and taught by industry professionals, this course focuses on innovative practices and project-based learning. Small classes feature personalised teaching that nurtures your unique strengths. You will put your learning into practice through Macleay’s mentored internship program in order to build your professional networks and experience what it’s really like to work in an advertising or media agency.