This learner pathway will first provide a foundation of data architecture, statistics and data analysis programming skills using Python and R. This is the first step in acquiring the knowledge to transition away from using disparate and legacy data sources.
You will then learn to wrangle the data using Python and R and integrate that data with Spark and Hadoop. Next, you will learn how to operationalise and scale data while considering compliance and governance. To complete the journey, you will then learn how to take that data and visualize it, to inform smart business decisions
This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You’ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.
Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.
Artificial Intelligence (AI) has come a long way from the ‘expert systems’ of the 1980s. Forget about Skynet and Arnold Schwarzenegger. Today’s neural networks and machine learning algorithms are more likely to drive an autonomous car, analyse property markets, power a chatbot or help with clinical diagnoses and suggest treatments. In fact, the real challenge facing AI isn’t potential applications, it’s getting companies to recognise them. That’s why we created Developing AI Strategy.
With 31% of enterprises expected to add AI into their strategy over the next 12 months (Adobe), it’s never been more important to upskill. This is an industry-approved short course, powered by Amazon Web Services (AWS), that explores AI’s potential to disrupt your business. Master the AI basics, make agile decisions, and get ahead of the curve.
Master the latest digital marketing tools including Facebook, Google Ads and Google Analytics. Transform your digital marketing career in just 6 weeks.
It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career.
Due to growing demand, we are proud to offer the ultimate course for those looking to become an expert in digital marketing. Designed to complement our popular Digital Marketing Strategy course, this course offers a deep dive into clever digital marketing tactics. We’ll have you up and running fast. In just 6 weeks, you’ll be using Google Ads, Facebook Ads, Google Analytics, email, and website optimisation.
Designed by RMIT Online in partnership with leading global digital marketing agency Isobar, the course includes up-to-the-minute thinking in digital marketing best practices and case studies.
Lead a successful data privacy program and deliver strategic value within your organisation. Develop the capability to mitigate data risk and become a thought leader in consumer protection and trust.
Data privacy is becoming business-critical for companies balancing data-driven decisions alongside global regulations and the ethical handling of consumer data. Co-created with leading industry partners Lander & Rogers and Palo Alto Networks, this course will equip you with the skills to establish, lead, and measure a data privacy program within your organisation.
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