Industry: Digital Marketing

Skills & Knowledge you will learn View Details

You need a marketing course that’ll leave you ready to work. Not something that’ll be outdated by the time you graduate. We get it. Monarch Institute’s marketing courses are built to be agile and up to the minute. Our trainers incorporate the latest social platforms and digital tools you’ll use in your everyday work.

Already working in the industry? Or starting to take on marketing responsibilities in your current workplace? You’ll love how easy it is to fit your study around your current work. And with a practical approach to assessments, you can kill two birds with one stone. Create real strategies, campaigns and content you can put into action in your organisation. Improve your results faster than ever, with awesome in-depth feedback from expert trainers.

Specialise in social media, SEM, strategy, or sales.  Or just cover all your bases with a nationally recognised qualification that’ll help launch your career. It’s up to you. Take the first step today; get in touch with one of our course consultants.

Skills & Knowledge you will learn View Details

This course covers creative process, design, art direction and copywriting, account management, marketing, media planning and digital production with the things you’ll need to know before you enter the job market. In addition, featured elective units allow you to pursue unique specialisations within the advertising and media field. You graduate with a portfolio that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns, and marketing and media reports. The faculty’s student-run advertising blog, provides an opportunity for you to showcase your work.

Designed and taught by industry professionals, this course focuses on innovative practices and project-based learning. Small classes feature personalised teaching that nurtures your unique strengths. You will put your learning into practice through Macleay’s mentored internship program in order to build your professional networks and experience what it’s really like to work in an advertising or media agency.

Skills & Knowledge you will learn View Details

Gain valuable experience in digital content strategy, content creation and project management to stake your claim on in-demand positions in the industry. A Bachelor of Digital Media from Macleay will have you exploring creative and strategic problem solving, online storytelling, social media and content strategy development in a hands-on learning environment. You’ll create and manage digital content across a variety of platforms and carve out your niche in this rapidly evolving sector.

Skills & Knowledge you will learn View Details

With Macleay College’s accredited Diploma of Digital and Social Media Marketing, you can turn your passion for all things digital into an exciting and dynamic career. This fully accredited 8-unit diploma empowers you to become a rising star in the digital industry. Macleay offers one of the only higher education credentials available in social media marketing. With an accelerated course structure designed to take you from beginner to expert, this specialised 8-unit diploma will give you a competitive edge — and it only takes seven months to complete this digital marketing course. The Diploma of Digital and Social Media Marketing provides knowledge and skills in digital marketing, design, creative thinking, copywriting and the production of assets for digital marketing and social campaigns, giving you the tools you need to launch your career.

Skills & Knowledge you will learn View Details

Learn how to develop and design digital content for websites, social media platforms and blogs. Create digital photos, online videos, digital marketing campaigns, social media projects, interactive websites and mobile apps for a range of platforms.

Skills & Knowledge you will learn View Details

If you’re interested in growth and innovation, marketing is the field for you. Gain essential business skills of a marketing professional to launch your career. From consumer research to strategy and optimisation, marketing is an essential business function — and skilled marketing professionals are in high demand. In this course, you’ll learn to coordinate and integrate all marketing communications (advertising, public relations, sales promotions and personal selling) and maximise impact on customers and stakeholders. The Diploma of Marketing also covers a broad overview of business concepts, including entrepreneurship projects if you’re interested in setting up businesses of your own.

At Macleay, most of your studies will be centred around group and individual projects. You’ll work on real-life challenges with your peers and industry-based teachers in a creative learning environment where everyone has a voice. Small classes encourage participation and allow for unprecedented personalised teaching and one-on-one guidance. A Diploma of Marketing gives you a real-world entry-level qualification, as well as a pathway into a degree. Graduating with a one-year diploma means you’re halfway there with Macleay! Upon successful completion of this course, you’ll have the opportunity to articulate into the second year of the Bachelor of Business program.

Skills & Knowledge you will learn View Details

If you are looking to enter the information and communication technology (ICT) field this course will teach you about building websites, network administration, coding, IT applications, business skills, cloud applications, PC maintenance and networking.