Are you wanting to start your own business? Not sure where to start or if you will actually be able to successfully sell your product or service?
Live The Australian dream and start your own E-Commerce business with this comprehensive certificate to get you started in the online business world.
The course covers everything from setting up your brand on socials, increasing lead generation, effective marketing strategies and optimising your website. You will also learn about automation of your product or service and managing your cash flow.
Anyone can post pictures and content to social media however this course will dive deeper into Facebook and Instagram adverts to ensure you will connect with your target audience. You will also learn how to track ad results and ad-re targeting which is critical to ensure you are running successful marketing campaigns and not just wasting funds.
Developing a successful E-Commerce business will give you the opportunity to work and travel wherever your path leads with a cashflow to support this flexible lifestyle.
A leadership course for the digital age. Learn how to manage people, prepare for change, and build strategies to succeed in industry 4.0.
According to Deloitte’s 2017 Global Human Capital Trends report, leaders need to think, act and react differently to guide businesses in the digital age, yet only 5 per cent of organisations feel confident that they have strong digital leadership in place. That’s why we’ve teamed up with global technology leader Thoughtworks to equip emerging leaders, entrepreneurs and consultants with digital leadership skills for the future.
Learn cutting-edge techniques from some of Australia’s most influential innovators, including creativity, quick decision-making, and agile workflow processes to help transform your career and workplace.
This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You’ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.
Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.
With the rise of new digital platforms like Uber, freelancer.com and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. And that’s not hyperbole.
In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.
You’ll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.
Fancy yourself a successful Snapchatter? Good on Instagram? Do you have a strong personal online brand? Perhaps you could turn your social media posts into a career in social media marketing. Whether you’re taking your own business idea to the masses or working for another company to solidify their social presence, the Diploma of Social Media Marketing (10118NAT) could be your ticket to social media stardom. Creative and fast workers need only apply.
Covering a comprehensive range of units that teach the core skills of marketing on social media platforms. Material covered includes: planing and managing content marketing strategies, managing email marketing and managing budgets and plans.
The Diploma of Social Media Marketing (10118NAT) is delivered by expert trainers through our fully customised e-learning environment, MyUpskilled.
MyUpskilled includes powerpoint resources, reading materials, discussion boards, forums, access to assessments, resources, videos (including access to the Lynda.com video training library) and blogs. The course is conducted over a 12 month period with assessments expected to be completed each month.
Learn to profile a market, conduct relevant research, promote products and services, devise campaigns that cut through, and analyse consumer behaviour for specific outcomes with a Certificate IV in Marketing and Communications. This entry-level qualification will set you on a successful path to marketing greatness!
According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.
This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here.
This course is all about using real world business examples to help you get a solid understanding of how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.
Master the latest digital marketing tools including Facebook, Google Ads and Google Analytics. Transform your digital marketing career in just 6 weeks.
It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career.
Due to growing demand, we are proud to offer the ultimate course for those looking to become an expert in digital marketing. Designed to complement our popular Digital Marketing Strategy course, this course offers a deep dive into clever digital marketing tactics. We’ll have you up and running fast. In just 6 weeks, you’ll be using Google Ads, Facebook Ads, Google Analytics, email, and website optimisation.
Designed by RMIT Online in partnership with leading global digital marketing agency Isobar, the course includes up-to-the-minute thinking in digital marketing best practices and case studies.
Social media has completely revolutionised the way in which people create, consume and share information.
Used effectively, social media marketing can build brand awareness, improve brand loyalty, boost search engine rankings, increase web traffic, convert more customers, lower marketing costs and increase revenue.
Our course will teach you how to become a social media expert, and how to successfully develop and implement a social media marketing strategy.
Monarch’s Diploma of Social Media Marketing (10118NAT) is packed with real opportunities to practice as you learn. You’ll get to develop your own social media marketing strategy, launch the strategy on your chosen social networks and measure performance. It’s perfect if you’re already working in a digital marketing role but it’s great if you’re looking to start a career in social media management.
The Diploma can help you add strings to your bow that’ll help you stand out as a general marketing professional. As businesses are establishing a social media presence for the first time, now is a great time to enter the industry or get more involved. But social media management isn’t something you can just pick up. It’s incredibly data-driven, creative and disciplined.
You’ll love how easy it is to fit your study around your current work. And your social media skills are transferrable to a whole bunch of different jobs across marketing, small business management and more. All this, with awesome in-depth feedback from expert trainers.