Digital Marketing Strategy

Study Method:   Online
Highest Level of Education:   Short
Course Provider:   RMIT Online
Start Date:  Enrol anytime
Course Features: 

100% online – The freedom of online learning means you can study around your work and life commitments. It’s the same qualification but built around your schedule.

Real-world skills – Our courses and degrees are all about practical learning. Get job-ready skills you can actually apply or build a portfolio to show future employers.

Industry connected – We work closely with leading industry partners to make sure our courses are relevant for the future of work.

Network –  Studying online doesn’t mean you are studying alone. You’ll join a powerful global network of peers, academics and industry experts.

Supported community – Take advantage of the team of RMIT Online staff who are there to help you along your journey.

RMIT credential – Your skills will be rigorously assessed and recognised by one of Australia’s most innovative and respected technology institutions, not to mention employers in the field.

Course Overview

With the rise of new digital platforms like Uber, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. And that’s not hyperbole.

In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.

You’ll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Duration and Study Load:

  • 6 weeks

Entry Requirements:

No entry requirements.

About course Provider:

Our online short-courses have been designed by industry experts. We have partnered with leading employers from key businesses such as Tigerspike, jtribe, Bilue, Stone & Chalk, Accenture, Paper Giant and REA Group. It’s a chance to learn from the best in the business. Half the battle is who you know, and we know a lot of people.