Bachelor of Advertising & Media

Study Method:   Blended
Highest Level of Education:   Bachelor
Course Provider:   Macleay College
Start Date:  Enrol anytime
RTO Code:  7096
Course Features: 
  • Project-Based Learning – Our practical curriculum connects you to the real world
  • Career Connections – This course sets you up with the essential knowledge, skills and work experience that employers demand
  • Industry Lecturers – Macleay lecturers are active professionals in their field, bringing the latest insights to the classroom to ensure you are job-ready
  • Industry Internships – Develop professional and practical skills throughout your course with our industry-recognised placement programs
  • Guest Speakers – Macleay brings guest speakers on campus offering windows into industry, the latest real-world insights and a chance for students to grow their networks
  • Small Classes – We limit our class sizes to 25 students. This means your lecturers get to know you and can help develop your individual strengths
  • Fast track degrees – Our two-year course gets your into the workforce sooner, so you can start your career and get ahead faster with relevant, industry-ready knowledge and skills

Course Overview

This course covers creative process, design, art direction and copywriting, account management, marketing, media planning and digital production with the things you’ll need to know before you enter the job market. In addition, featured elective units allow you to pursue unique specialisations within the advertising and media field. You graduate with a portfolio that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns, and marketing and media reports. The faculty’s student-run advertising blog, provides an opportunity for you to showcase your work.

Designed and taught by industry professionals, this course focuses on innovative practices and project-based learning. Small classes feature personalised teaching that nurtures your unique strengths. You will put your learning into practice through Macleay’s mentored internship program in order to build your professional networks and experience what it’s really like to work in an advertising or media agency.

Career Outcomes

  • Account Manager
  • Communications Coordinator
  • Digital Designer
  • Digital Marketing Coordinator
  • Junior Art Director
  • Junior Copywriter
  • Junior Producer
  • Junior Strategist
  • Media Coordinator
  • Social Media Coordinator

Duration and Study Load:

  • 2-3 years full-time
  • 4 years part-time

About course Provider:

At Macleay, you learn by doing. Our diplomas and bachelor degrees offer you an industry-focused alternative to a traditional university experience. You’ll be taught by lecturers working in the field with real-world, contemporary briefs, equipping you with the skills, confidence and the professional networks you need to launch a successful career. Start your career on day one and choose from courses in accounting, advertising and media, business, digital media, journalism, marketing, social media or user experience design.