Bachelor of Applied Business (Marketing major)

Study Method:   Online
Highest Level of Education:   Bachelor
Course Code:   LBAB
Course Provider:   La Trobe University
Start Date:  Enrol anytime
Course Features: 

Three qualifications in one degree

La Trobe online applied degrees provide you with the unique opportunity to achieve up to three qualifications over the duration of your studies. Subject to satisfactorily completing each part of your course.

Year 1

After completing year 1 of your degree, you will be awarded an Applied Diploma, should you decide to exit your degree at this point. You can add this qualification to your résumé and move forward with your career plans or embrace the option to continue your studies while you work.

Year 2

Successful completion of year 2 will increase your chances of a higher-paying position with an applied qualification that employers are looking for. However, you are now well over halfway to your applied bachelor degree so why not continue to study while staying employed?

Year 3

Congratulations! You have completed your qualification. Your applied bachelor degree greatly improves the opportunities available to you. A qualification of this level greatly enhances your résumé and says a great deal about you. Not only will you be armed with the job-ready skills and knowledge that employers are desperate for, but you also show you can stay focused to achieve a goal.

  • Exit with a Bachelor of Applied Business

Course Overview

The Bachelor of Applied Business (Marketing Major) will provide you with a foundation of business and key marketing skills. The skills and knowledge available in this qualification are highly desirable in a wide range of roles in the business world.

Those seeking to change careers, move into a new marketing/sales-related role or start their own enterprise will find the content of this course invaluable. The Marketing Major is designed for roles requiring a good working knowledge of research skills, market and consumer analysis, media planning and marketing strategies. This is also invaluable when working with external media and marketing-related agencies.

Studying an applied business qualification will introduce you to the workings of organisations and their structure, increase your commercial marketing awareness, and allow you to build practical knowledge that will be essential for your future career goals.

Career Outcomes

  • Administration Manager
  • Entrepreneur
  • Executive Personal Assistant
  • New business start-up
  • Office Administrator
  • Office Manager
  • Product Manager
  • Project Assistant

Duration and Study Load:

  • You can complete your Bachelor of Applied Business (Marketing major) in three years with the flexibility online learning gives you. Studying 30 hours per week on average should see you successfully complete your qualification within this timeframe. Each year’s assessments must be completed and marked within each 12-month time limit. You can complete your studies after years 1, 2 or 3 with a La Trobe qualification.
  • Part-time study options are also available.

Entry Requirements:

To be eligible to enrol in this course, you must:

  • Understand you are enrolling in the Bachelor of Applied Business (Marketing major), with the option of exiting after year 1 with a La Trobe Diploma of Applied Business
  • Be over 18 years of age
  • Have just left school or have been employed for at least 2 years

For successful admission, one of the following is required:

  • Completion of Year 12, with a score in English of at least 25, or
  • An equivalent academic level achievement, or
  • At least 2 years of work experience, after leaving school

Please note that this course is delivered 100% online so is not available to individuals in Australia on a Student Visa (Subclass 500) or Temporary Graduate Visa (Subclass 485).

About course Provider:

La Trobe University has been providing a world-class education to students since its commencement in 1967 and, for the last three years in partnership with Didasko, they have been offering 100% online IT and business degrees developed with your career success in mind.

These multi award-winning courses offer an online study experience second-to-none with all the academic support you’ll need to succeed. The skilled academic team are there for you as often, and as much as you want.

With the highly flexible full and part-time options, you can design your study time around your other personal and professional commitments. The Student Support Team will even help you to develop your own weekly study plan to help keep everything on track.

Monthly start dates allow you to enrol and commence straight away.