Course Overview

If you’re interested in growth and innovation, marketing is the field for you. Gain essential business skills of a marketing professional to launch your career. From consumer research to strategy and optimisation, marketing is an essential business function — and skilled marketing professionals are in high demand. In this course, you’ll learn to coordinate and integrate all marketing communications (advertising, public relations, sales promotions and personal selling) and maximise impact on customers and stakeholders. The Diploma of Marketing also covers a broad overview of business concepts, including entrepreneurship projects if you’re interested in setting up businesses of your own.

At Macleay, most of your studies will be centred around group and individual projects. You’ll work on real-life challenges with your peers and industry-based teachers in a creative learning environment where everyone has a voice. Small classes encourage participation and allow for unprecedented personalised teaching and one-on-one guidance. A Diploma of Marketing gives you a real-world entry-level qualification, as well as a pathway into a degree. Graduating with a one-year diploma means you’re halfway there with Macleay! Upon successful completion of this course, you’ll have the opportunity to articulate into the second year of the Bachelor of Business program.

Career Outcomes

• Brand Manager
• Market Researcher
• Marketing Assistant
• Marketing Executive
• Product Manager
• Retail Marketer
• Social Media Manager

Duration and Study Load:

• 1 years full-time
• 2 years part-time

About course Provider:

At Macleay, you learn by doing. Our diplomas and bachelor degrees offer you an industry-focused alternative to a traditional university experience. You’ll be taught by lecturers working in the field with real-world, contemporary briefs, equipping you with the skills, confidence and the professional networks you need to launch a successful career. Start your career on day one and choose from courses in accounting, advertising and media, business, digital media, journalism, marketing, social media or user experience design.